Views: 0 Author: Site Editor Publish Time: 2016-10-20 Origin: Site
On the evening of October 19th, Beijing time, the '2016 TJPA Care Project • B&U Accompanying Action' jointly sponsored by the China Toy and Baby Products Association and the China Children and Teenagers' Foundation was held at the Shanghai International Convention Center. The charity dinner will be used to support poor left-behind children. At the charity dinner, Mr. Zhu Xisheng, secretary-general of the China Children and Teenagers' Foundation, Ms. Liang Mei, president of the China Toys and Baby Products Association, and representatives of 10 founding units including the whizbebe brand, jointly launched the 'TJPA Care Project·B&U Accompanying Plan'.
At the charity dinner, Chairman Lu Zhousheng, the initiator of '2016 TJPA Care Project • B&U Accompanying Action' - whizbebe brand founder, was interviewed by the media
The initiator of 'JPA Care Project • B&U Accompanying Action' - Chairman Lu Zhousheng, founder of whizbebe brand
Media: whizbebe What considerations did you base on choosing to be the initiator of '2016 TJPACare Project • B&U Accompanying Action'?
Lu Zhousheng : whizbebeThe brand concept is 'Extreme experience, enjoy the future'. Children are the future of the country and the family. We deeply understand that it is important for parents to understand and master new concepts, new knowledge, and new methods of family education; it is very important for children to understand their parents and feel the care from their parents and society, so as to help them establish a correct outlook on life and values, and spread the correct way of companionship. Advocate the formation of a new social trend of companionship, and let the whole society pay attention to children's own problems, family problems, and social problems caused by the lack of guardianship and companionship. The focus is to support left-behind children in the homes of corporate employees. By organizing a series of companionship activities, we will strengthen parents' awareness of companionship and realize that the best education is companionship. This coincides with TJPA Care Project • B&U Accompanying Action', and the cooperation is natural. Both parties work together to provide help to the children, so that the children can feel the love and warmth of society.
Media: In addition to the JPA Care Project • B&U Accompanying Action' project, what other public welfare projects has whizbebe also helped support?
Lu Zhousheng: The whizbebe brand was founded in 2012. In just a few years, our products have spread all over the country. At the same time, our love has also been spread to all parts of the country. So far, we have funded nearly 200 poor families with left-behind children. We have successively cooperated with domestic charities such as the Red Cross Foundation and China Children's Fund to help improve the quality of life of left-behind children from poor families.
Media: What other plans does whizbebe have for public welfare in the future?
Lu Zhousheng: It is our mission to improve the quality of children's lives and achieve the maternal love of smart mothers. whizbebe will develop more humane and intelligent baby care products to allow mothers to raise their babies more calmly; at the same time, we will build a baby care and education platform from several dimensions such as infant health and early childhood education; third, we will be more actively focused on participating in related charity activities in the field of infants and children, and practice corporate social responsibility.
Media: How do you think companies should better fulfill their social responsibilities?
Lu Zhousheng: The infant and child industry is first and foremost an industry with strong responsibilities. This industry is related to the future of the country and every family. Therefore, as an industrial enterprise, the first task is to make products that are safe and reliable. Good product quality is the fulfillment of the greatest responsibility to society. whizbebeThe core business philosophy of the brand is to create value for others, including consumers, society, employees, shareholders, and partners. If we cannot create value for them, we will lose the reason for our existence. We actively participate in social welfare and charity and spread the energy of love to the society. We will also win the respect of society and others. In the process of spreading love, whizbebe will call on more companies in the infant and child industry to participate through 'TJPA Care Project • The 'B&U Companionship Plan' allows the government and society to pay attention to and support the toys and baby products industry; fully recognize the importance of toys and baby products in the growth process of children, especially children's toys, which play a role of companionship, stimulate the passion for industry development, and generate the power of love, so that every child can grow up healthily, and love is deeply infiltrated into the DNA of every brand and product, thereby promoting the continuous development of the industry and enterprises.
